Cotton means quality.
Even the finishing around the cuffs, collar and yoke uses 100% Cotton.

In summer, Cotton is even more important.
Rivers Cotton shirts have high moisture absorption and wickability, which is the ability to transmit perspiration away from the body. Heat escapes to keep you cool. Stand next to someone wearing a synthetic shirt and you will know why cotton is the only fabric for summer.

Our bright stripes will stay bright and comfortable.
All Rivers fabrics are tested to ensure there is no excessive fading in the appearance of the garment. They are also prewashed to ensure there is no loss of colour, while also giving the garment a superior soft handle. Our smooth checks are made using fine cotton yarns woven tightly together. This means you feel a nice "slip" over your body when you put one on. The tightness of the weave also means that the patterns are bright and crisp. All of our check shirts are yarn dyed, which means we dye the cotton yarn, before weaving the fabric. We then use a "reactive" drying process. Although more expensive to produce, it means the colours stay brighter for longer.

An appearance to stay with you all day.
Our cotton poplin shirts will not pill and are anti-static, so nothing will undermine the clean appearance of these shirts while you are wearing them.

Five tests to ensure a fabric is of the standard to be made into a Rivers shirt.

• Martindale test that determines the abrasion wear resistance of both wet and dry materials.
• Tensile tester which stretches our fabrics, tapes and all components to breaking point to determine strength. We look for our components to go three times the normally acceptable standards.
• Turner measuring system which measures fabric consistency.
• Industrial wash test which ensures that no fabrics have excessive shrinkage.
• Subjective tests for colour consistency, tightness of weave, pattern clarity and flaws in pattern continuity.

Weave your way through the summer heat.
All Rivers 100% cotton shirts are woven. They are made up of length wise warp (vertical) yarns and interlacing crosswise yarns called weft (filling) yarns. This method of interlocking yarns to construct fabric enables the shirt to breathe better while retaining its strength.

Rivers spare no fabric to make a better fitting shirt Rivers shirts have a higher yield than most other shirts to produce a more accommodating garment for a roomier feel. All rivers shirts are also lined in the collar stand, cuffs and yoke with 100% cotton which provides comfort and durability.

More fabric than most shirts on the market.
Rivers shirts are designed to enable more unrestricted movement where you need it most. ore room in the shoulders and around the torso combined with a 1.5" box pleat in the back to expand and g-i-v-e when you need it to. Mix all this with a longer tail in the back means you'll stay tucked in and comfortable no matter what you get up, or down, to.

Four hole buttons that stay where they are supposed to.
If you have ever had a button pop off before an important meeting or engagement, you know that the last thing you want to do is pull out some thread and a needle that will inevitably make you bleed. You have probably also worked out that staples don't look that flash. Rivers specifically use four hole buttons instead of the more standard two. More holes means more points of connection between the shirt and the button for a stronger bond so they will stay where they are supposed to.

Button down collars to hold the collars appearance.
Most Rivers shirts, including the business shirts shown below, have smaller 10 millimetre buttons pinning the collar down to the torso of the shirt designed to help keep the neat and firm shape of the collar. Combined with the reinforced collar stand, these collars are designed to hold their shape longer than an unsupported collar that looks different every time you put it on.

Back to basics for ultimate comfort.
Denim was originally designed and used for work clothes due to its hard wearing qualities. Its strong fibres, and strong interlocking weave resists the tendency to snag and tear easily. Rivers use a 6.5 oz 100% cotton denim for all it's over-dyed denim shirts. Because denim is so hard wearing, it can also be heavy and stiff making it uncomfortable to wear until it has been well and truly worn in. Rivers therefore give their denim shirts a comprehensive stone-wash to make the fabric supple and feeling like one of your oldest, and most favourite comfortable shirts.

A wider range of colours than the original.
Denim originally used dark warp yarns combined with lighter coloured filling yarns giving he fabric mottled look. Rivers denim shirts are over-dyed to give a wider range of colours than the traditional blues.

Rivers 4 pocket shirt has helped out many a traveler with it's functionality.
Appropriate for any circumstance, you can safely put possessions in any of the pockets knowing they are secure next to your body and accessible when you need them.

No shrinking
Cotton does initially shrink when exposed to water. Rivers cut their shirts slightly bigger which allows for shrinkage that occurs when they are washed for the first time by us. This reduces any chance of future excessive shrinkage.

Colorfastness
The colour of the shirt when you buy it should be the colour it remains. Prewashing washes out any excessive dye so that the colour does not fade from subsequent washing.

Feel the softness
There is only one thing better than the feeling of 100% cotton against your skin, and that is the feeling of prewashed cotton. All Rivers shirts are washed to varying degrees directly after manufacturing to remove any excess fibres and to slightly abrade the surface of the cotton fabric to give that super soft cotton feeling.

How to identify an authentic Rivers shirt?
		It is easy to distinguish a Rivers shirt from a mere pretender. Chambray lining in the collar and cuffs. Take one look at a Rivers shirt hanging on it's hanger and you will immediately recognize the distinguishing feature. However, its is not until to put in on that you realize the true worth of these characteristics. Rivers shirts use:
Neat twin row stitching Reinforced front and cuff plackets Four hole buttons for a stronger bond Adjustable cuffs to suit all fits Smooth non irritating labels Two peace button down collars Extra long tails that stay tucked in Bigger blocks that give room to move Deeper flap pockets for greater capacity and security

Super soft non-irritating labels.

Your neck, especially around the nape, is one of the most sensitive and easily irritated areas of your body. Everyone knows how uncomfortable a hard, rough and scratchy label can be when it rubs directly against this area. This is usually caused by the polyester or nylon labels being cut out using a hot knife. Applying heat to the label fabric causes the fibres to 'bead' and stiffen creating a hard edge which is what you feel irritating your neck. Rivers take the extra time to use a super soft label that has its edges folded over rather than cut with a hot knife before it is attached to the garment, softening the edge and greatly reducing the irritability and discomfort.