Rivers have a range of trousers and jeans that cater for those who are after a more traditional straight cut as well as those who seek a fuller fit. Specifically designed to give you comfort without making you look like a reject from a bygone era.

No holey pockets, it's almost a sin.
Rivers Jean's pocket use a 100% cotton yarn dyed check fabric to provide a more durable and softer pocket. The same fabric is also used to reinforce the waistband for a more durable wear all round.

Picture yourself wearing your pants.
1. Pants are supposed suspended from the waist. The waistband should be parallel to the ground. However, if you are plump, this oval will tend to dip down in front at the belly button. Rivers have developed styles that eliminate this problem.
2. Look at the area right at the crotch. There should be no radial wrinkles emanating from this area. Wrinkles of this sort mean the pants don't fit. The pants should HANG from the waistband, with only a small amount of shaping as they curve around your thighs and down towards your ankles.
3. From the back, the slacks should fit in a similar manner: no radial wrinkles and no butt-hugging contours.
4. The inseam is the length of the pants from the top of the inside seam at your crotch to the cuff or bottom of the pant leg. The inseam measurement is affected mostly by the slanting waistband problem of us plump people. No one should be able to see the inside ankle opening of your shoes when you are standing up straight.

Knowledge about Jean blues
Indigo dye was originally derived from the plant Indigofera Tinotoria by fermenting the leaves. The beauty of indigo is that it won't run in your wash, yet it continues to fade over the life of the product. Indigo does not penetrate denim fibers completely, so blue denim jeans will always be slightly irregular and individual. We enzyme wash our denim shirts, which breaks down the denim slightly, knocking the edge off the colour and giving it a great soft feel. The little red stitches on the pockets and placket is called 'bar-tacking'. This helps to reinforce stress points. Everybody loves the blues.

How is the fabric made?
The cotton is spun into yarn and then dyed indigo. The yarn is spread out onto a cylinder beam for warping, and then 'size' (a stiffening agent) is put on it for stability during weaving. The beam is then taken to the loom for weaving. After weaving, the fabric is 'desized', treated for shrinkage control, preskewed and put on rolls. Before leaving the factory, every piece of denim must meet the stringent quality standards for width, weight, tensile and tear strength, shrinkage and response to the stone-washing process.

Riveted pockets
The real feature of denim jeans, and the point of difference that changed clothing forever is the copper rivets on the main points of stress. Jacob Davis (Levi Strauss's partner) came up with this idea in the early 1870's, and it hasn't been topped since.

Variety of choices